☑️Are my emails hitting the inbox and staying out of spam?
It's really hard to determine whether a campaign email ends up in your recipients spam or inbox. To verify this, you have to view the recipient's account.
Due to privacy and technical constraints, it's impossible to pinpoint exactly where an email lands - inbox or spam.
Some tools, like Glockapps, Mail Tester and Mailercheck offer delivery insights. They have their list of leads for test emails. Based on those results, they generate a delivery report.
Ultimately, email deliverability is influenced by:
The standing reputation of your domain.
The reputation of your email service provider's IP.
Utilization and proper set up of SPF, DKIM, and DMARC.
The presence of links/images in the email, including tracking pixels.
In essence, many elements influence where an email lands. You might consider testing your setup using tools like: https://www.mail-tester.com/
To make sure all your DNS records (SPF, DKIM, DMARC) are set up properly, you can use Glock Apps, here: https://glockapps.com/.
Furthermore:
Maintain relevance in your email content.
Craft genuine subject lines that mirror your email's core message.
Make unsubscribing straightforward.
Periodically clean up your email list to ditch inactive addresses.
Regularly assess and enhance your email strategy.
Select a reputable email service provider to boost deliverability chances.
Also a really simple way to test whether or not your email is going to land in spam is to send test emails to yourself, your colleagues, employees, friends, etc before you start large scale campaigns.
If those emails are landing in the inboxes, this is a very strong indicator that your campaign emails will land in your recipients inbox as well.
With Growtoro, you can send test emails right from the platform to anyone’s inbox to ensure the deliverability.
If you have any more questions on this, please feel free to reach out to us for further information and explanation.
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